But maybe you remember your [Trapper Keeper]. Crutchfield remembers that some teachers complained about the multiplication and conversion tables, which they said could help students cheat. After a product relaunch inthe company added new Trapper Keeper designs, including Star Floss research papers and Hello Kitty, the following year.
Which, at that point, is all I had hoped for. Photo courtesy of E. Images courtesy of Google Patents. Even though Velcro was a hot new material at the time, replacing the snap with it made sense for a lot of reasons beyond that, Crutchfield remembers. He was the only kid without a Trapper Keeper.
InMead introduced the Trapper Keeper designer series—fashionable, funky, and sometimes psychedelic designs on the binders and folders that ran until The cover design was a waterfall—a photo Crutchfield had snapped himself in the mountains of North Carolina.
The group said that student organization was a major problem, and the teachers would welcome any product that would help in that regard.
You were excited to have it. And I had a lot of fun making them fun! They also ran ads in print featuring Mrs. After reviewing the test market results, it was clear that Mead had a hit on its hands.
Patents on two key Trapper Keeper features: That came from his research and development manager, Jon Wyant. The company also made a deal with Lisa Frank and put her designs on Trappers and Trapper Keepers, and licensed iconic characters like Garfield and Sonic the Hedgehog for the binders.
My girlfriend had one. Bryant Crutchfield was just looking for the next back-to-school item, and he did it the old fashioned way—through market research. One actor in particular was having a tough time.
To prep, Mead created a prime-time network television campaign—a pretty unusual thing for a school supply. Then, they just change Trappers from class to class.
In the ad, she summed up the benefits of using the Trapper Keeper: He also looked for input a little closer to home, from his year-old daughter and year-old son: To date, some 75 million Trapper Keepers have flown off store shelves.
What happened next was unexpected: Folders with vertical pockets, called PeeChees as in, peachy keenhad been around since the s and were sold on the West Coast, but they had never made the leap across the Rockies—so Crutchfield was doubtful.
Portfolios in notebooks were a great idea, the rep said, but why not make the pockets vertical instead of horizontal? When you got it, it was almost like a Christmas present. After school, they take the Trapper Keeper home with all the Trappers inside. Velcro was a lot easier to apply.
Approximately cards were returned. In AugustMead aired the commercial there and rolled out its Trapper portfolios and Trapper Keepers. They were transformed into a Trivial Pursuit game piece. Thinking back to that Harvard report, a lightbulb went off.
Then he designed a three-ring binder that held those portfolios and closed with a flap. Those students were taking more classes, and had smaller lockers. From the start, they were an enormous success: The other had to do with manufacturing.
Image courtesy of Mead. Next, Crutchfield created a physical mock-up.
In fact, Trapper Keeper inventor E. Inside each Trapper Keeper which came with a few Trapper folders was a feedback card; if kids sent it in, Mead would send them a free notebook. I saw kids fight over designs in retail.Test your knowledge with amazing and interesting facts, trivia, quizzes, and brain teaser games on ultimedescente.com So Crutchfield had a mock-up of his product, but he still didn’t have a name.
That came from his research and development manager, Jon Wyant.Download