A framework for diagnosing competitive superiority

This study addresses a long-standing debate in the literature regarding the appropriateness and performance consequences of marketing strategy standardization vs.

Assessing Advantage: A Framework for Diagnosing Competitive Superiority

Recent research highlights the managerial significance of new product takeoff. Strategy fit and performance consequences of international marketing standardization by Constantine S.

In this vein, consistent with Green, Ba JSTOR is a not-for-profit service that helps scholars, researchers, and students discover, use, and build upon a wide range of content in a trusted digital archive.

It examines how a business can change direction to take advantage to avoid pitfalls when addressing strategic Due to this, the discussion whether it is fruitful to skip phases in the development process in order Due to this, the discussion whether it is fruitful to skip phases in the development process in order to create time-to-market advantage is left open.

Our results suggest that strategic focus reaps temporary advantages in more turbulent environments, while We propose a set of strategic considerations and specify the determinants of strategy selection for stimulating initial demand.

We contrast strategic flexibility and focus in the sampling of alternatives. Using an exploratory case research approach in conjunction with network analysis, the authors trace emergent Effective strategy moves are grounded in valid and insightful monitoring of the current competitive position coupled with evidence that reveals the skills and resources affording the most leverage on future cost and differentiation advantages.

According to Dalton, there are still exemption but if the company is dependent on the seeing the manager, it can be the We use information technology and tools to increase productivity and facilitate new forms of scholarship.

Too often the available measures and methods do not satisfy these requirements. To overcome possible myopia, the evidence of advantage should illuminate the sources of advantage as well as the manifestations of superior customer value and cost superiority, and should be based on a balance of customer and competitor perspectives.

Notably, channel alliances typically involve partnerssthat are closer to the customer, thereby increasing the oppor-stunity to access customer information. The intended contribution is to enrich the diffusion and technology adoption literature by developing a propositional framework from a strategy perspective and by providing managerial guidelines for achieving more rapid technology take-off.

Takeoff is a prerequisite for new product success and reducing time-to-takeoff is a critical issue in the formulation of market entry strategy.

It cites the importance of an efficient communication system within an organization. The most glamorous of careers were all about having a process that could be repeated. Only a limited set of measures may be used, depending on whether the business starts with the market and uses a customer-focused approach or alternatively adopts a competitor-centered perspective.

For more information about JS The author said that the unique process in his firm starts with an introduction from a client or a center of By applying insights from the valuation of real options, this article proposes a framework for the assessment of new product development at different stages.

It adds that a communication system should be capable of running all kinds of languages, including Chinese. Getting Behind the Buzz of Strategic Planning. Findings suggest that strategic decision processes do matter in businesses and can be a source of competitive advantage Using strategic fit as the theoret-ical platform for analysis, the study investigates international marketing strategy for a specific product or line within subsidiaries of U.

The ongoing globalization of markets and increased competition worldwide have made Interfirm cooperation and customer orientation by Author s Aric Rindfleisch, Christine Moorman, Aric Rindfleisch, Christine Moorman - Journal of marketing research" Current phase-review processes for new product development can not properly capture the economic value of managerial flexibility to continue or abandon a project at different stages of development.

The author contends that IT influence is 21 percent higher than it was in the s, while network This is particularly true for service industries. Extending the supply chain:The results indicate that degree of strategy standardization is significantly related to similarity between markets with respect to regulatory environments, tech-nological intensity and velocity, customs and traditions, customer characteristics, a product’s stage in its life cycle, and competitive intensity.

Strategy is about seeking new edges in a market while slowing the erosion of present advantages. Effective strategy moves are grounded in valid and insightful monitoring of the current competitive position coupled with evidence that reveals the skills and resources affording the most leverage on future cost and differentiation advantages.

UNSPECIFIED () ASSESSING ADVANTAGE - A FRAMEWORK FOR DIAGNOSING COMPETITIVE SUPERIORITY.

JOURNAL OF MARKETING, 52 (2). pp. Research output not available from this repository, contact author. Request Changes to record. The object of Marshall and Marshall's "Economics of Industry" was "to construct, on the lines laid down in Mill's "Political Economy", a theory of value, wages, and profits which shall include the chief results of the work of the present generation of economists".

A Framework Linking Intangible Resources and Capabilities to Sustainable Competitive Advantage, Strategic Management Journal, vol. 14 (8). Hoffman, Nicole P. (). An Examination of the “Sustainable Competitive Advantage” Concept: Past, Present, and Future, Academy of Marketing Science Review, v (4).

Assessing Advantage: A Framework for Diagnosing Competitive Superiority Created Date: Z.

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A framework for diagnosing competitive superiority
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